MedZed: A Case Study
Scaling Engagement and Visibility for a Healthcare Organization Serving Vulnerable Populations
How we helped MedZed increase engagement by over 200% and strengthen their digital presence through storytelling, content, and performance marketing.
Overview
MedZed is a healthcare organization focused on delivering in-home care and addressing health-related social needs for underserved populations.
As the organization expanded into new markets, they needed a stronger digital presence to clearly communicate their services, engage key audiences, and support continued growth.
The Challenge
MedZed was doing impactful work—but their digital presence wasn’t fully reflecting it.
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Limited visibility across key target audiences
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Inconsistent messaging across digital channels
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Low engagement on LinkedIn and social platforms
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Difficulty communicating complex healthcare services clearly
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Need to support growth across multiple markets
The Strategy
We implemented a storytelling-driven digital marketing strategy designed to align messaging, content, and performance into one cohesive system.
3 PILLARS
🎥 Storytelling
We refined MedZed’s messaging and developed content that clearly communicated their impact, services, and value to both community members and professional audiences.
📊 Analytics
We used performance data to guide content decisions, optimize campaigns, and continuously improve engagement across platforms.
🚀 Growth Execution
We built and executed a consistent content and campaign strategy designed to increase visibility, drive engagement, and support organizational growth.
Execution
We translated strategy into action through consistent content creation, platform optimization, and targeted campaigns.
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Developed and managed a structured LinkedIn content calendar
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Created thought leadership and storytelling content
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Produced visual and video content for digital platforms
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Optimized website messaging and user experience
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Launched and managed targeted digital campaigns
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Implemented analytics tracking to measure performance
Results
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+200% increase in LinkedIn engagement
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19% average engagement rate (well above industry benchmarks)
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5,000+ monthly impressions from organic content
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+30% increase in website traffic
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+10% increase in organic traffic
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Increase in inbound interest and job applicants via social media
Outperforming industry benchmarks and significantly improving digital visibility and engagement.
Real-World Impact
Beyond the metrics, this work helped MedZed better communicate its services, strengthen its brand presence, and connect more effectively with the communities it serves.
By aligning storytelling with strategy and analytics, MedZed was able to expand its reach, improve engagement, and support continued growth across new and existing markets.
"James of City Native Creative helped us transform how we communicate our impact and connect with our audience. He has been instrumental in the growth of our California business and has elevated our brand awareness which has translated into measurable results."
- Enrique Balaguer
MedZed Chief of Growth
