SHFT
Spine Health Functional Therapies
SHFT is a performance and recovery clinic based in the San Francisco Bay Area, dedicated to helping individuals move better, feel better, and perform at their highest potential. Their team of chiropractors, manual therapists, and exercise specialists work together to deliver an integrated approach to injury prevention, pain relief, recovery, and performance optimization. Specializing in chiropractic care, soft tissue therapy, corrective exercise, personal training, and recovery services tailored to each client’s goals. SHFT partners with schools, athletic programs, and companies to bring high-level care and education directly to teams, students, and employees.
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Website design consultation
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Branding & Positioning
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Content Creation
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Social Media Content Creation and Management
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Google Ad Management
Website Consultation
Funnel Creation
City Native Creative partnered with SHFT to enhance their digital presence and client acquisition strategy through custom-built marketing funnels and website consultation. Our team designed and implemented targeted lead-generation funnels to guide potential clients through a clear, engaging journey—from awareness to booking their first session.
We optimized SHFT’s website with strategic messaging, improved user experience, and streamlined booking processes to reduce friction and increase conversion rates. By aligning the brand’s value proposition with customer needs, we crafted landing pages and content that speak directly to SHFT’s target audience—athletes, active professionals, and health-conscious individuals.
Through continuous consultation and performance tracking, City Native Creative has helped SHFT grow its online visibility, boost engagement, and convert more website visitors into loyal clients.
Social Media Strategy
Crafting Mission Driven Content
We began by identifying SHFT’s core audience segments—athletes, active professionals, youth programs, and corporate wellness partners—and tailored content pillars around their unique needs and pain points. Our team produced a range of dynamic content including short-form videos, educational posts, behind-the-scenes reels, athlete spotlights, and call-to-action-driven stories—all crafted to build trust, showcase SHFT’s expertise, and highlight the real-world impact of their services.
Each piece of content was strategically paired with funnel tactics: lead magnets, booking incentives, and custom links that drove users directly to landing pages optimized for consultation sign-ups and service bookings. We also leveraged seasonal campaigns, event recaps, and practitioner highlights to maintain relevance and community engagement.
Through consistent content creation, data-driven scheduling, and targeted messaging, City Native Creative helped SHFT grow their social media presence, deepen audience loyalty, and convert followers into paying clients—transforming their platforms into powerful engines for growth.
Paid Digital Strategy
Google Ads
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Targeted Keywords: Focused on high-intent keywords for SHFT’s core services.
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Local Ads: Geo-targeted campaigns to reach nearby potential clients.
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Service-Based Ad Groups: Tailored ads for personal training, chiro, cupping, and mobility.
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Strong CTAs & Offers: Promoted free consults and intro discounts to boost clicks.
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Landing Page Alignment: Guided optimized pages to match ad intent and increase bookings.
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A/B Testing: Tested ad variations to find top performers.
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Conversion Tracking: Set up tracking for calls, forms, and bookings.
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Remarketing: Re-engaged visitors with retargeting ads.
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Data-Driven Optimization: Ongoing improvements based on performance insights.
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Results: Increased traffic, more leads, and better ad ROI.